My lifelong mission revolves around creating designs that tell stories.
Who is Grey Direction's Designer?
Eddy Hourani is a Beirut-based jewelry and interior designer, with a passion for photography, fashion, and luxury design.
Eddy’s artistic vision materialized when he was introduced to contemporary and avant-garde art, and design during his first year at USEK University. He started creating conceptual spaces and photography throughout his studies. He also took part in various photography exhibitions and competitions.
His passion for jewelry design was uncovered while working on an academic project on gems. His exposure to various jewelry trends and styles combined with his architectural excellence and futuristic vision set the basis for the creation of his brand: Grey Direction.
A brand that Became defined as ‘architectural deconstructivism with an edge’, taking his metropolis Beirut with its complex history as a source of inspiration.