1rst Milestone : November 2020 with USAID and IM Capital
Thanks to our partnership with the USAID-funded IM Capital on its relief initiative, we have trained 27 Lebanese artists and designers to structure their project and develop it in France and promoted 35 Lebanese creatives and local brands affected by the Beirut blast of August 2020.
2nd Milestone : September 2021 with USAID’s Trade and Investment Facilitation (TIF) project
MAD will support 200 Lebanese designers, artists and creative brands in boosting exports to France and allow them to live from their art.
Following our September 2021 call for applications, we have selected 200 beneficiaries who will have access to digital tools including a free annual subscription to the MAD platform to sell their creations and a series of online workshops to help them in their digital transition and link them to French partners and networks.
Discover them here and give us a shout if you want to join our initiative #HowMADisBeirut as a partner, volunteer or a supporter.
From those 200 beneficiaries, MAD will select the 20 best performing artists and designers who will be promoted in MAD’s French content, both digitally and physically. In addition, 5 Lebanese creatives will be selected to develop a limited collection and collaboration with MAD which will be specifically addressing the French market.