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How MAD was Absolut Invite Lebanon?

24 Apr 2018

#LivewithMAD Absolut Lebanon Absolut Vodka Artist Band Bartender Bartending competition MAD MAD Talent Project

#HowMADisAbsolut Is the best bartender team in the world from Lebanon? That’s exactly what Absolut Invite Lebanon bartending competition was all about. Because bartending in a popular bar is not just about mixing fantastic cocktails, Absolut teamed up with MAD to hold this competition for the first time in Lebanon, earlier this month.

#ArtMusicCocktails Absolut Invite Lebanon took place at Jackie O, in the presence of Rico Dynan, global brand ambassador for Absolut Vodka, Sarah Witwoet, Regional Brand Manager of Pernod Rocard EMEA and the totally MAD Tarek Moukkadem, photographer and visual artist, jury members of the competition.

#FromBeirut2Ahüs Competing bar teams proved themselves in speed, knowledge, consistency and creativity challenges. Bachar and Cesar from Bonavida Mar Mikhael had all that, and more, and will be representing Lebanon at the international finals of Absolut Invite in Åhus in Sweden in June, where every single bottle of Absolut is produced. Let’s keep our fingers crossed that Bachar and Ceasar will win and show the world just how amazingly tasty and skilled Lebanon is!

#NothingtoHide Selected Lebanese artists and guests attended this event such as Adonis and the designers Boshies and Nour Najem, with the dress code Nothing to hide, in line with Absolut vodka’s full transparency policy.

#MADcollaborations From Paris where this partnership was decided to Beirut where it took place, this brand partnership is a perfect illustration of the collaborations and experiences created between brands and artists thanks to the MAD marketplace. Artists & brands, sign up now on www.howmadareyou.com to create amazing MAD experiences & collaborations!

PS: drink responsibly!

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