MAD supports 200 Lebanese designers, artists and creative brands in boosting exports to France through #howmadisBeirut initiative and USAID’s Trade and Investment Facilitation (TIF) project assistance

We’re extremely happy to announce another milestone of our #howmadisBeirut initiative, aiming to assist and promote the struggling Lebanese creative community. If you’re a Lebanese creative, artist, designer or company looking to expand in France, submit your application on MAD starting today to be part of the 200 beneficiaries of #HowMADisBeirut here 

Spotlight on our MAD man, Bruno !

Today we focus on Bruno Waitzmann, our MAD man!! Bruno, our MAD CDO, is a serial entrepreneur and TV producer. When he’s not testing real estate properties in France on BFM in his TV show, Bruno is always thinking of the next development milestone of MAD. He’s a party person and a serial jocker. From […]

MAD has been selected for #STEP2017!

We are so excited to be part of #STEP2017 ! The Step Conference is the largest interactive gathering in MENA. It takes place in Dubaï every year since 2013 and showcases a selection of start ups. Talks, workshops, competitions… There is a lot to do! Hope to see you there on April 5, 6 & 7! […]

Lise Yacoub, our MAD CEO !

Today we want to introduce you to one of MAD’s crazy founders: Lise Yacoub our MAD CEO ! Lise comes from a family of Lebanese entrepreneurs, she started her first business in 2008, Createmotions, then MAD in 2016. When she is not working for MAD, Lise likes to chill in front of a good musical […]

Want to know more about our MAD gang? Today we focus on Rima Yacoub , our MAD COO !

Rima is a bubbly person who brings her positivity everywhere she goes, along with little snacks she happily shares with others. She was born and raised in a family of entrepreneurs, and was part of the Createmotions adventure with Lise where she brought her talents in Business & Marketing Strategy, CRM, People Management & Project […]

Lise Yacoub interview with Bank of Beirut at BDLA16

Check out Bank of Beirut ‘s interview of MAD’s CEO Lise Yacoub, talking about the genesis of MAD, our creative ecosystem that reveals new artistic talents and announcing our launch in Paris & Beirut!

MAD session Paris

MAD session Paris!! C’était top!! Merci pour votre présence!! Bonne ambiance, plein d’échanges, forte énergie, beaucoup de monde et des talents totalement MAD! Les images exclusives de cette rencontre et les news annoncées très bientôt!

Music, Product Design & Innovation with Band Industries’ MAD creations!

Born out of a passion for music and technology, Band Industries is a music technology startup building the next generation musicians’ toolkit. Roadie Tuner — the company’s first product which ships worldwide — is an automatic guitar tuner that is both quick and easy to use, and three times more accurate than the human ear. […]

Who is the MAD Gang?

Wondering who are the members of the MAD Gang? We’re passionate, crazy entrepreneurs and hidden artistic talents mainly in music, dance, photography and illustration who have collaborated with celebrities. Together, we’ve released 12 major platforms, managed teams and organized events worldwide, from Zanzibar to Morocco! We also have a cumulative 64 years of experience in […]

MAD by Boo.

Remember our crazy artist Boo? Well he made an illustration just for us! What do you think, MADly talented right? Stay tuned, because there’s a lot more to come with Boo, after all “It ain’t funny until the protagonist dies”…