I am an up-and-coming Lebanese contemporary jewelry designer. I started my brand a couple of years ago when I decided to leave the corporate world to embrace my true calling. I participated in local and international fairs trying to reach a larger market. My experience with the international market and with the buyers I got the encounter of meeting, led me into rethinking about my brand positioning, locally and internationally.
My underlying vision is to make jewelry, accessible to a large crowd of women, whilst preserving the heritage and empowering local craftsmen. At the crossroads of fine jewelry and fashion jewelry, my goal is to make my brand reaches a global market of modern, elegant women while selling at highly competitive prices. For me, anyone can own a prestigious piece of jewelry.